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How to Get to the First Page of Google: 13 SEO Tips

How to Get to the First Page of Google: 13 SEO Tips

How to Get to the First Page of Google: 13 SEO Tips

For your business to succeed, it's not enough to have the best products and services in the world; you need to make sure people can find them easily. That's where getting on top of Google SERP results comes in. By applying these top first-page SEO tips, you'll not only be highly visible, but you'll also be ahead of your competitors.

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SEO Tips to get on the first page of Google search

If you're serious about making your products, services and business findable in today's world, then knowing all aspects of massive search engine optimisation (SEO) is not only a good idea, it's a must.

After all, even those who like to shop in person use the internet to research their purchasing decisions in advance and evaluate the options available.

A search engine optimised website and a highly visible website are of paramount importance in such an internet-centric world, so a high Google or other search ranking is key.

The vast majority of Google users ignore the pages and information they find after the first page. It's amazing that 25% of people click on the first link in the SERP.

Needless to say, the higher the relevant pages rank for your chosen keywords, the better the chances of the right people finding you. The people who are looking for you.

The following top SEO tips can help you get where you need to be.

What are the benefits of having your business on the first page of Google search?

While it's true that the SERP results that dominate Google's first page include many big companies and brand names, don't think there's no place for your brand at the top. With the right approach, you too can achieve these results.

A small or start-up business can reach the first page of Google results with a strong SEO strategy. Here are some reasons why you should pay attention and do this:

  • Higher click-through rates

Remember, the higher your SERP result, the better your click-through rate will be. Most users tend to find what they are looking for on the first page, and don't even look at the second page, so listing on the first page means that many more eyes will see your business and have a better chance of getting to your site.

  • Better brand awareness

Consumers now know that if a business is on the front page, they can trust it. This means better branding, credibility, authenticity and overall visibility for you.

  • Better industry credibility

If you can master the SEO tricks and tactics that will get you on the first page of Google, you will effectively gain industry credibility in the eyes of prospective customers and, if you can stay there for the long haul, in Google's eyes too.

It will increase your reputation, help you grow your brand with fantastic new opportunities and make it much easier to stay ahead of the competition.

How much does it cost to get on the first page of Google search?

Your SERP marketing costs will depend entirely on the methods you choose. For example, highlighting on Google Ads pay-per-click (PPC) ads requires a significant investment, but you can easily set a budget that works for you and pay only a few tens or hundreds of thousands of dollars.

The price is ultimately determined by the following factors:

  • How many competitors are bidding for the same keyword
  • Ad quality and click-through rate comparison with other advertisers
  • How much each competitor bid for the same keyword

Google's first-page SEO leads to longer-lasting ranking results. But prices still depend on how much you need or want to invest in keeping your website's writing materials up to date, content production, professional SEO services, etc.

How to get free first page ranking in Google search?

"Google front page SEO" not only makes your brand stand out from the big and giant brands in the industry, but can also save you a good portion of your marketing costs.

Many of the best ways to rank on the first page of Google are free. Here are some examples you can consider when putting together your strategy:

  • Claim, optimise, maintain and use your company's Google My Business account for better Google search and Google Maps rankings.
  • Use your business address to target local search terms. Add this information to key pages on your website (such as "contact us" and "about us"), as well as to your marketing content when it makes sense.
  • Follow Google's mobile best practices to ensure your website is mobile accessible and optimised.
  • Encourage your customers to leave reviews and you respond to all of them (including negative ones).
  • User experience is everything, so you should do everything you can to improve it.
  • Write for humans, and somewhat for search engines, but focus on the human side - outstanding, quality content that grabs attention and changes people's minds. WebServe's top-level copywriting service can help your of his blog to a new level.)
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Exploring different content formats

Mixing different media types is an excellent first page SEO tip, which is worth noting.

Nowadays, a fantastic content strategy goes far beyond written blog posts and standalone websites.

Online content is becoming increasingly diverse, so it makes sense to include different types of media in your approach.

A Google love content that harnesses the power of images, video, sound and other media, so find ways to use them to enrich your posts.

Multimedia facilities can be an excellent way to renovate and update old content, giving it a new chance to be ranked.

Targeting Google SERP features

You'll have noticed that Google search results today are much richer, more varied and more exciting than they used to be.

In addition to the usual list of search results, there are now various SERP features available, such as rich or rich extracts, knowledge panels, sections that others are looking for...

Such features allow for multiple prioritisation of content and capture the attention of information seekers, so it is worth learning how to target them.

Adding your page to a structured data marker can help you get a visually appealing rich extract and add the right alt tags and captions to your images, giving you the opportunity to include these images separately in Google's image search section, as well as improving your search results.

Strong focus on user experience

Make sure your content has the right titles, subtitles, image alt tag and meta description.

Search engines and Google expect results to match the user's original intent exactly.

Enrich your content with useful links, graphics, videos and other elements that add value and increase the average time spent on your site.

Learn from your competitors

This is one of the best front pages SEO basic strategy, which can be used by marketers or website owners.

When searching for search-optimised keywords, pay attention to pages that are different from your own and rank higher.

What do they do that you don't, and how can you improve your own content with theirs to make your own website even more competitive?

They may be targeting a wider range of secondary keywords with a wider range of uniqueness than you. Maybe they use a better internal citation strategy, or create more detailed, higher quality, longer, cross-cutting content that addresses more of the key issues that searchers are facing anyway and, among other reasons, are looking for price on that particular topic, solution... Of course, as they say, sometimes less is more and simpler is better. But it is always visitor dependent. Therefore, it is useful to test their success and effectiveness, such as promotional or Landing Oldalak for the A/B testing solutions, which can be used and applied not only for Landing Pages, but also for entire websites.

Creating a fast and responsive website

For those who come to your website through Google results, a great user experience isn't just about content.

The website itself should be user-friendly, easy to use and able to load in as little time as possible. Aim for a loading time of at least (0-4 seconds) as a maximum. Although this is no longer officially a ranking factor for Google, but rather a basic expectation, as it is a basic expectation from readers and visitors.

The website should be responsive and easy to view on any device that visitors may use, especially mobile devices, which are increasingly used for online data collection, reading and information, for requests for proposals or for shopping.

Remember that some of your visitors are looking for information using mobile phones, tablets and other portable devices.

Getting quality backlinks

Google has gone through many algorithm changes over the years, but quality backlinks (links that link back to our site) have always remained a key ranking signal.

A backlink is like getting a trust from another company's web users - proof that they find your website or current content valuable enough to recommend it to their own audience - so you need as many of them as possible in any first-page Google SEO strategy.

These organic, backlinks are the best, most valuable links, as they should be earned with valuable information. Google knows this and ranks results accordingly.

You can do this by producing and distributing great, valuable and quality content.

In addition, you may consider building a backlinks directory of influential sites to which you can make guest posts and vice versa.

You will also often need to check your backlink catalogue for harmful backlinks that may harm your SEO strategy (spam value) and not help it, or are recognised/treated as spam by Google or search engines.

Follow the basic indicators

To continuously monitor the status of SEO strategies, the Google Search Console (GSC or Google Search Console) is a website owner's best friend. It provides useful help and information and, last but not least, it's free to use.

Use the search analytics feature to track the various search queries that bring users to your website, as well as additional metrics that relate to their visits.

Use the data you obtain to improve your content. This is another essential first-page SEO strategy to keep in mind.

For example, if you see a particular long so-called long tali keyword that gets a lot of impressions but doesn't have a good click-through rate, this may indicate that you need to improve it, for example, by adding a better title, meta description or more relevant content.

Evaluate your data regularly and react promptly to any problems you find.

How to Get to the First Page of Google: 13 SEO Tips#3

Building a strong brand

Building a stronger brand and brand awareness is not just about helping future customers make choices when they choose products or services like yours.

It's also about being rewarded by Google or other search engines with better rankings.

Websites with a strong brand rank for more keywords and more easily or more prominently because users know and trust them and therefore, so do search engines.

People are much more likely to click on a site or website that they know and trust. So remember that strengthening your brand is also a goal if your goal is to get on the first page of Google.

Using search engine friendly URLs

URLs should be short, understandable and search engine friendly. Try to avoid long, coded URLs and instead use descriptive URLs that include keywords. For example: instead of "", use "".

Use optimised images and videos

Images and videos add value to your content, but remember that they should also be optimised. Don't use images with too large a file size as they can slow down page loading. Use relevant keywords in the titles, descriptions and alt tags of images and videos.

Local SEO Highlight

If you run a local business/company, it's important to highlight local SEO. Register and update your business on Google My Business-and make sure that local information about your business is accurate and consistent across all online platforms. Ask your satisfied customers to leave positive reviews on Google My Business.

How to Get to the First Page of Google: 13 SEO Tips

With a bit of zancing, these are the ones you should pay special attention to in order to get on the first page of Google.

Wondering how to get to the Google Front Page? Look no further! Below, we'll go a little more in-depth than the phenomena to show you how you can achieve this goal using search engine optimisation (SEO) strategies and keyword optimisation.

Search Engine Optimisation (SEO Strategy):

Keyword optimisation and developing an SEO strategy are key to getting on the first page. As a first step, perform the keyword researchto find the most relevant keywords for your business. The organic sales plan how you are going to target these keywords to increase your reach.

Content Marketing:

Producing high quality content is vital. Google loves in-depth and informative content that answers users' questions.

A content audit check and optimise your content regularly.

SERP Ranking (Search Engine Results Page):

Learn about different features of the Google SERP, such as (rich snippets) with rich extracts and "Frequently Asked Questions". Use these options to highlight your content.

Keyword Optimisation:

Don't forget the main keyword that is essential To get on Google's Front Page, because that is our goal.

Use this keyword parktically and ideally in a ratio of 0.5% - 2.5% for the total writing in your content. Remember too much is more harmful than useful, because overuse of these is heavily penalized by Google and other search engines, i.e.

Search engine friendly URLs:

From For URLs be understandable and keyword-friendly. Avoid long, meaningless URLs and make them relevant to your pages.

SEO Results:

Don't expect to be on the front page immediately. Persistence and continuous optimisation are key to SEO results to access. It is not a separate profession for nothing.
A References/Backlinks construction also helps a lot in the ranking.

Optimising the user experience:

A user experience is also important in Google's ranking. Make sure your website fast and mobile-friendly, because these factors also contribute significantly to the UX, or User Experience.

Mobile friendly Website:

A mobile-friendly website is a concern for the majority of users. Make sure your website works properly on mobile devices.

Local/Home SEO:

If you run a local business, set the local/local SEO. Register on the Google My Business-and ask for positive reviews.

To access the Google Front Page, you need the SEO Google search engine algorithms are constantly changing, so it's important to keep up with current trends and adapt to new developments.

Getting on Google's Front Page is a long-term investment in increasing your online visibility and the success of your business. In any case, it is more cost-effective than advertising. Although a combination of the two is recommended. Paid advertising for quick but not cheap results, and SEO for much more cost effective (of course this can be significantly influenced by SEO or Online Marketing companies and their prices), but SEO is almost always the solution for a more cost effective and long term solution.

Keywords and SEO: Google's First Page Ranking Strategy

An online presence is essential for businesses and ensuring that your company is easily found in Google search is a top priority. As explained above, this requires thorough keyword research and the effective use of search engine optimisation (SEO). These two factors are closely linked and are key to success in the online competitive landscape.

Keywords: the SEO Fund

Keywords are key to ranking in search engines. These are the words or phrases that people search for on Google when looking for your business's products or services. Choosing and optimising your keywords is the basis for getting your business on the first page of Google.

Keyword Research: the Success Principle

This is central. It involves identifying relevant keywords that may be key to your business. The research should also take into account the popularity and competition of the keywords. The results will help you to develop an effective SEO strategy.

Keyword Optimisation: the First Page Up Method

The optimisation process involves integrating the selected keywords into the website content. It is important that this is done organically and that the quality of the content is not sacrificed in favour of keyword density. Placing the right keyword in headlines, paragraphs, alt tags and meta descriptions will increase your chances of ranking highly.

Generating Traffic Organically: the First Page The Goal

Organic or natural traffic means that people find your website naturally, not through paid advertising. Generating natural traffic can be increased through keyword optimisation and high rankings on the first page. People tend to find what they are looking for on the first page, so appearing there is key to getting visitors.

1. Search engine optimisation by keyword research

The first step to getting on the first page is a thorough search for the right keywords. Keywords are the words or phrases that users search for in search engines. Finding the right keywords that are relevant to your business or topic is key to ranking. Use keywords based on the strategy you have devised in your article to help readers and improve your rankings.

2. Developing an SEO strategy

Developing an effective search strategy is essential to getting on the first page. The strategy includes keyword targeting, content planning and backlink building. Consider the type of content, such as blog posts, videos or infographics, to ensure they meet the needs of your target audience. A strategy developed over time can help maintain and increase rankings.

WebDesign trends, for example, an SEO strategy might look like this:
Web design TrendsSEO Strategy
Minimalism1. Keyword research: for optimisation purposes, identify keywords related to minimalism, such as "minimalist web design".
2. Content optimisation: create content that demonstrates the benefits and uses of minimalist web design.
3. Meta description: use keywords in the meta description, such as "Discover the world of modern and minimalist web design."
4. LSI keywords: integrate related keywords such as "simple web page design" or "clean web interface".
Animations and movement1. Keyword research: identify keywords related to animations and motion, such as "web design animations".
2. Content optimisation: create blog posts or pages on how to design and use animations.
3. Meta description: optimize the meta description, for example "Enter the world of animations in web design and create your website."
4. LSI keywords: use keywords such as "webdesign movements" or "webdesign transitions".
Dark mode1. Keyword research: search for keywords related to dark mode, such as "dark mode web design".
2. Content optimisation: create content that explains how to implement dark mode on a website.
3. Meta description: use keywords in the meta description, for example "Discover the benefits of dark mode from a web design perspective."
4. LS Keywords: integrate keywords such as "web design dark theme" or "webdesign light and dark mode".
SEO Strategy

3. Content marketing effectiveness

Content marketing is of paramount importance in improving online visibility. Quality and informative content attracts readers and increases organic traffic to your website. Organic traffic is the valuable traffic that search engines generate for free. A content marketing strategy that includes articles optimized for keywords will help improve organic traffic and SERP results.

4. SERP ranking and results

Ranking identifies where the site appears in the search engine results pages. Appearance on the first page creates the opportunity for higher traffic and potential customers. Getting on the first page of Google is also important because users often only consider the top results. SERP improvement can be achieved by optimizing keywords and increasing organic traffic.

5. Building backlinks and authority

Online authority and credibility are key to Google's ranking. Backlinks are links that point to your own site from other sites. The more quality backlinks a site gets, the higher its online authority and the more likely it is to rank higher in search engines.

As in one of the old Hungarian fairy tales, in the children's puppet film Mazsola and Tade, Mazsola asks about the theatre performance she missed:

But what else was there? ...

Mazsola and Tade, an old Hungarian puppet film made and broadcast on television in Hungary

I mean, what else can help besides the above?

  • On-page SEO: On-Page SEO refers to techniques that help optimise the internal elements of a website for search engines. This includes the appropriate use of keywords in page titles, headings and meta descriptions. Search engine robots will find it easier to understand what the page is about and as a result, SERP rankings can improve.
  • Off-Page SEO: Off-Page SEO deals with activities outside the website, such as building backlinks or backlinks. The more quality websites link to your site, the more your ranking in Google can increase.
  • Content Audit: During a content audit, we need to evaluate the content on the website and update it at certain intervals. This helps to keep the site fresh and relevant.
  • The Importance of Measuring SEO Results: Several tools are available to measure and analyse SEO results, such as Google Analytics and the Google Search Console. These help you monitor the performance of your website.
  • Long-Tail Keywords: Long-tail keywords are specific keywords for which there is less competition. Optimizing for these keywords will help you rank higher.
  • Keyword Competitiveness: By evaluating the competitiveness of keywords, we can select keywords that are easier to compete with in search engines.
  • Content Marketing: Content marketing can help increase the popularity of your website. Blog posts, articles and videos can be used to share content and engage visitors.
  • Blog posts: Regularly publish fresh and informative blog posts on our website. These posts provide an opportunity to introduce new keywords and help keep the website fresh.
  • Infographics: Infographics can provide unique and visually appealing content. This can help share your website on social media and other online platforms.
  • Videos: Videos are becoming increasingly popular in search. Make meaningful and well-edited videos about your products, services or expertise. You can also share them on YouTube, which can improve your ranking in Google search.
  • E-books and guides: If you have expertise in a particular field, create free e-books or guides and offer them to visitors in exchange for their email addresses. This content can create a loyal readership that can become return visitors.
  • Frequently asked questions and answers (FAQs): Create a dedicated FAQ page on your website that answers the most frequently asked questions of your visitors. This is not only useful for SEO, but can also improve the user experience.
  • Online courses and tutorials: If you are familiar with complex topics, create online courses or tutorials. This can increase the credibility and attractiveness of the website for visitors interested in educational content.
  • Guest posts and articles: Write guest posts and articles on other popular websites or blogs and link back to your own website. This can help increase your authority and build backlinks.
  • Newsletter: We invite visitors to our website to subscribe to our newsletter. This way we can communicate directly with them and keep them informed about new content and offers.
  • Case studies and success stories: Present case studies or customer success stories that demonstrate the effectiveness of our products or services and feedback from satisfied customers.
  • Forums and community participation: Participate in industry forums and social media groups. Help others and share your expertise, and don't forget to include a link to your website in your profile.
  • Social media shares: Share your website content regularly on social media platforms. Appropriate headlines and hashtags can help your content to be found.
  • Interactive content: Create interactive content such as quizzes, tests or calculators. Such content can keep visitors on our site for longer and increase user engagement.
  • Search engine optimisation update: Don't forget to regularly update and optimise older content to keep it relevant and useful.

Examples, cases, case studies. How SEO affects the online presence and success of different businesses:

  • Moz is a company that offers SEO software and tools. The case studies they have published on their blog demonstrate how they use their own products and methods to improve SEO, for example by showing how their own products have helped other businesses improve their Google rankings.
  • Kissmetrics: Kissmetrics is an analytics and marketing automation platform and regularly publishes case studies on how SEO has helped their clients increase website traffic and conversions. These case studies demonstrate through concrete examples how SEO has increased organic traffic and results.
  • Backlinko: Brian Dean, founder of Backlinko, often publishes case studies on his blog showing how he applies his own SEO strategy and techniques. These case studies detail, through many specific examples, how he has achieved higher rankings using keywords and link building.
  • HubSpot: HubSpot offers a marketing platform and CRM software. The case studies they publish on their website show how their customers have increased their traffic and generated leads using HubSpot's tools and content marketing.
  • Local SEO: Many local businesses publish case studies on how local SEO has helped promote their shop or services to local customers. These case studies detail local keyword optimisation and the use of Google My Business.

These case studies can be instructive for those who want to better understand how SEO works in practice and how it can affect the success of different businesses.


Getting on the first page of Google is not just for big companies or established sites.

Any business or website can gain this ranking with an effective SEO strategy and persistent work.

The SEO tips just presented can help you stay ahead of the competition and rank high in Google search.

Also, remember that Google's algorithms are constantly changing, so it's important to stay on top of current trends and update your strategy to respond to new developments.

To get to the first page on Google search, stay dedicated and keep working on your optimisation and you will soon enjoy growth and success in the digital space.

Frequently asked questions and answers (FAQ , FAQ)
How do I get to the first page of Google search?

To get on the first page, use an effective search engine optimisation (SEO) strategy.

What is search engine optimisation (SEO)?

A method to increase the ranking of a website in search engine results.

How do I start keyword research?

When researching, look for keywords that your target audience is most interested in and searching for.

What role does content marketing play in SEO?

Content marketing helps you create quality content that attracts visitors and increases organic traffic.

What does S E R P ranking mean?

It means how a website appears in the search engine results.

What is keyword optimisation?

It means that the content of the website is filled with keywords that the target audience is looking for in the search engines.

Why is organic or natural traffic important?

Organic traffic refers to free search engine traffic that brings long-term, sustainable and valuable visitors to your website.

What does it mean to use search engine friendly web addresses, URLs?

These URLs are short, understandable and contain keywords that help improve SEO results.

What are search algorithms?

The algorithms that determine how websites are ranked in search engine results.

What are SEO results?

The results that a website achieves as a result of search engine optimisation, such as higher rankings or increased organic traffic.

How to optimise the user (UX) experience on your website?

To achieve this, make sure the website is easy to navigate, loads quickly and is optimised for mobile devices.

What is a content audit?

A content audit is a process of reviewing and revising the content of a website to optimise it.

How can I build backlinks to my website?

Building these links involves setting links from other websites to your own website, which can increase your ranking.

Why is a mobile optimised website important?

These websites provide a better user experience (UX) and are preferred by Google for mobile searches.

What is local or local SEO?

It means optimising location-based search results to make it easier for local businesses to be found in search engines.

Website design price - How much does a Website cost?

Website design price - How much does a Website cost?

Exploring the World of Website Design Prices

The first and most important step in building your online presence is to create a website. To do this, it's good to have at least a rough idea of the Website Design Guide. For example, if only to be able to choose the right offer for your company or business.

A carefully designed and professionally executed website not only strengthens your online presence, but can also contribute significantly to your business success and growth. However, before we dive into building a website, it is crucial that we fully understand the costs and price of website design so that we can make informed and smart decisions.

In this article, we will take an in-depth look at the costs of website development and share some crucial information about quotes and the secrets of finding a reliable partner.

Website design prices - What are the important factors?

The price of website development, and even the price of cheap website development, depends on a number of factors. It is important to understand that every website is unique and the factors that influence the price can vary. Some important factors to consider are:

1. Website size and complexity

The size and complexity of the website is a determining factor for prices. A simple, static website usually requires less work and can be cheaper. This type of website usually consists of a few sub-pages and may contain basic information such as a business introduction, contact details and a list of products or services.

The size of the website determines how much information and content it can display, while the complexity shows how complex and specialised the website is.

However, a more complex, dynamic website that includes interactive features, online shopping or custom development can cost more. Building this type of website can require more work and time, from planning and development to content and design.

Website size:

The size of a website is closely linked to the amount and type of information we provide. A simple, small website can be a simple introduction page with basic company information, contact details and services. The purpose of such a website is usually to make basic information easily accessible and to reach customers.

On the other hand, a larger website can be a corporate website with more content, including detailed product information, blog posts, FAQs, references and other services. The purpose of such a website is to provide detailed information to potential customers, to demonstrate professional credibility and to facilitate contact.

Website complexity:

The complexity of the website indicates the level of specific and unique functionality used by the website. For a simple, less complex website, these features might include a contact form, a photo gallery or a basic shopping cart. These features are easy to implement and take little time for developers.

However, a more complex website has more levels of functionality. For example, an online store may need to implement detailed product categories and filtering options, customer account management, online payment and delivery tracking. These unique features require much more complex development and can significantly increase the time and cost of building a website.

2. Web Design and uniqueness, user experience

A website design and user experience is an extremely important factor in the price of a website. Creating a modern, attractive and user-friendly design takes time and expertise. Design elements such as logo, colour palette, typography and image selection and integration all contribute to the price of the website.

The look and design of the website also has a significant impact on the price. A unique, creative design can take more time and effort to implement, which can increase the cost of website development.

The design of the user experience is also an important aspect.

Simple and intuitive navigation, responsive design and a clear structure all contribute to user satisfaction. Providing a good user experience can increase the cost of building a website.

3. Content and form in the price of website design

Content is another determining factor in the price of website creation. Creating quality content, including text, images and videos, can be time and resource intensive. Creating textual content also involves researching and optimising keywords to ensure the website performs well in search engines.

Multimedia elements, such as images, videos and animations, also contribute to the price of a website. Designing and integrating such elements is time-consuming and may require special skills.

Quality and uniqueness should be a key focus when creating content. The text content should be understandable, informative and interesting to capture the attention of visitors and provide them with valuable information. The correct use of keywords and optimised content can help a website to rank better in search engines and increase traffic.

A multimedia elements, such as images and videos, provide visual appeal and a dynamic experience for users. However, quality design and creation of this content can take more time and effort, which can affect the price of website creation.

It is important that content and form are in harmony. The look and layout of the website helps to make information easy to read and to create an optimal user experience. Good design can contribute to the attractiveness and professionalism of the website, which is important in attracting and retaining visitors.

When building a website, it is a good idea to work with professionals who have experience and expertise in content and design. With a reliable and professional team, the content and look of your website can be perfectly aligned, which can contribute to better business goals and user satisfaction.

Website development prices, Website development prices - What to know about the costs?
Website design prices - What to know about the costs?

4. Search engine optimisation (SEO) - the key to online presence

A search engine optimisation (SEO) is what helps a website to rank better in search engines. SEO is key to increasing website traffic and strengthening your online presence. However, SEO work requires time and expertise.

Search engine optimisation is essential for a successful online presence and competitiveness. Most people use internet search engines to find information and businesses that are relevant to them. If a website does not appear on the first pages of search results, it is likely to lose the attention of potential visitors and customers.

A reliable website builder partner can also take care of search engine optimization tasks such as keyword research, URL structure optimization, meta data setup and content optimization. A SEO services can contribute to the cost of website development, but in the long run they can make a big difference to the success of a website.

Choosing the right keywords and placing them appropriately in your content is key to ranking in search engines. Optimising the URL structure and setting the meta data correctly can help search engines to more easily interpret your website content and rank it in relevant searches.

Content optimisation involves creating quality and relevant content that meets the needs and desires of users. It is important that content is informative, interesting and useful, and serves the needs of visitors. Good quality content attracts visitors, keeps them on the website for longer and increases the chances of achieving business goals.

Search engine optimisation is a long-term investment in ensuring the success of your website. Properly optimised websites can achieve better traffic and conversion rates in the long term, which can increase business results and revenue.

SEO benefits not only search engines, but also users. By making the website easy to find and navigate, it provides a positive user experience that can lead to loyal visitors and satisfied customers.

Search engine optimisation is therefore not just a simple task, but a strategic step towards achieving a successful online presence and business success. If a business is serious about website development and online presence, SEO can be a long-term return on investment. With proper search engine optimization, websites can perform better among competitors and achieve business goals more effectively.

Differences between Landing Pages and Standard Websites

With our online presence and digital marketing, we have many opportunities to effectively communicate our message and attract customers. The one-page websites, also known as landing pages, and normal websites can often cause some confusion. In this article we will compare these two types and also look at the prices.

One Page Website (Landing Page):

From one-page websiteok or landing pages are simple and goal-oriented pages that focus on a single goal: converting customers.

They are usually used to help sell a product or service or to encourage a specific action. These sites also have a professional, but in some cases minimalist, look. This tends to mean a reduced look, with reduced navigation options and a focus on visitor figylekem to encourage the visitor's attention to perform a specific action (e.g. purchase, sign up, fill in a form). This is indeed what is known as CTA, the Call-to-Action-i.e. the call to action, is the key word in the Landing Page or for the one-page website..

The one-page website, landing page-advantages of:

  • Simple, focused and easy to use: Its simple structure and clear information make it easy to read and use, and draw attention to a product or service.
  • High conversion rate: A one-page website is designed to convert customers so they can have higher conversion rates. It is mostly an investment that usually pays off handsomely.
  • Fast loading time: Fewer elements and data means they tend to load faster.

Classic or Standard Websites:

Classic websites have a much more complex structure and content, as they offer customers a wide range of information and services. A typical business website will present the company, products and services, contact information, a Customer Contact section and often a blog.

The advantages of normal websites:

  • Detailed and comprehensive information: A detailed description of the company and its products/services, as well as contact information, can be found here.
  • SEO, Search engine optimisation: With a lot of content and pages, there are better opportunities for SEO (search engine optimisation) to get the website higher rankings in search engines.
  • Other features: Navigation menus and sub-sites allow you to create unique experiences and adapt them to different purposes.

Price evolution:

Now let's see how the prices of one-page websites and classic websites can differ. It's important to note that prices can vary significantly depending on the size of the project, features and needs. The table below is for information purposes only:

ServiceAverage price 2023
One Page, Landing Pages, Landing Page Price30,000 - 500,000 Ft
Classic Websites150,000 - 2,500,000+ Ft

Prices are only average estimates and for a specific quote, it is worth contacting a web developer or agency who can give you a more accurate price based on your needs. We, the OlcsoWebSite will also be happy to give you a quote for both types.

A Landing Page or Landing Page is a kind of landing page, a one-page website with many characteristics and uniqueness, if we look at it this way, it is not a classic website, at least in terms of content, structure and purpose , web design. However, if we look at it from a web development perspective, it is indeed a website, in a one-page structure. We know several Landing Page designers specialised in this field, they are just experts in this field. One of these is, who are experts in landing pages. They have a great article and several great blog articles on the subject, but perhaps one of the most detailed and best known is Their Masterclass, Landing Page Bible - which you can find here on this external link the dear reader who is interested. It is a very long article, but it contains almost all the essential information and all the essential moments on the subject of Landing Pages.

Essentially, the difference between one-page websites and normal websites lies in the functionality and the way the message is conveyed. One-page websites are effective in focusing on simple objectives, while standard websites are more versatile and detailed. Based on your business objectives and project budget, it is worth deciding which type of website would be best suited to your particular situation.

Selecting the right quotes and good business partners

website creation quotes should be carefully examined before a decision is taken. It is important to get a full picture of prices and services. Trusted partners will usually provide a detailed quotation, including costs and expected tasks. An accurate quote will help avoid surprises and hidden costs. Reliable partners - from addition to the page on websites, the Landing Page theme, or the or the sites for information gathering or implementation. The solutions, the possibilities and the prices are different everywhere, however, and most importantly we offer ourselves 🙂

Before making a decision, it is worth comparing quotes from several potential partners. It is important to understand the factors behind the prices and to weigh up quality and service. Don't just look at price, but also look at experience, references and the quality of previous work.

Trusted partners will help you understand the details of the quotations and clarify the content and deadlines of the services. Communicate with them and ask questions about the quotes.

Summary - Website design prices: a quality investment for business success

A the cost of website design depends on a number of key factors, and before making a decision, it is important to understand them thoroughly. A quality website is not just a one-off cost, it can be a long-term investment in the future of your business. A properly developed online presence can be one of the keys to our business success and growth.

When designing a website, we need to take into account the size and complexity of the website. A smaller and simpler website is usually cheaper to build, while a more complex website can cost more. However, quality is also important, as a well-designed and well thought-out website can pay for itself in the long run.

Design and user experience are also of paramount importance. An aesthetic and user-friendly website attracts visitors and potential customers. The quality of the content, including text, images and videos, is also a key factor. Creating quality content can be time- and resource-intensive, but it is worth investing in as it can help to persuade and retain visitors.

Search engine optimisation (SEO) is not a negligible factor. It can help your website rank better in search engine results, which can increase your traffic and the effectiveness of your online presence. Researching the right keywords and doing the optimisation work takes time and expertise, but can pay significant dividends in the long run.

The most important thing is to choose a reliable partner to build your website. Take the time to look carefully at the quotations and consider not only the prices but also the factors and services behind them. Ask for references and ask for reviews from previous clients.

With a properly evaluated and trusted partner, we can create an effective and successful website that will strengthen our online presence and help us achieve our business goals. Remember that website building is a complex process, so always be informed and choose the best option for your website!

When determining the price of website development, do not forget the importance of a lasting investment. A quality website not only matters at the start, but can also contribute to the success of your business in the long term. As your business evolves and your needs change, so can your website needs. That's why it's a good idea to choose a website design partner who will take into account your business goals and needs, and allow for future upgrades and updates.

The size and complexity of the website is also a determining factor in the cost. A simple and straightforward website usually takes less time and resources to build, while a more complex and feature-rich website can be more work. You also need to strike the right balance between design and user experience to ensure that your website is not only aesthetically pleasing, but also easy to use and user-friendly.

The quality of content is key to the success of a website. Interesting and relevant text, beautiful images and informative videos help to attract visitors and customers. It is important that content is well structured and easy to navigate so that visitors can easily find what they are looking for. In addition, search engine optimisation should be a key focus to ensure that your website ranks as high as possible in search engine results.

Last but not least, choosing a trustworthy partner is key to a successful website. Look for a professional with experience and references. Good communication and collaboration will help to ensure that the our website really meet our needs.

The cost of website design is therefore a complex issue that depends on a number of factors. However, a quality and well-developed website can pay for itself in the long run by helping to increase business success and strengthen your online presence. Be informed and carefully choose the right website development partner to ensure that the website you create will effectively serve your business goals and needs.


35 Useful Tools for Website Maintenance and Monitoring

35 Useful Tools for Website Maintenance and Monitoring


A website maintenance is essential to achieve your business goals and keep your users happy. With the right tools, you can effectively monitor and maintain your website to deliver the best possible user experience. In this article, I will present 35 useful tools that can help you maintain and monitor your website, and I will also give specific examples of what they can be used for when it comes to website maintenance. Let's first clarify some important information on the topic.

Website Maintenance: why is it vital and how does it protect our data?

In the digital age, websites are the cornerstone of our online presence. Whether you're a business owner or a blogger, your website is the first impression people get of you and your brand. But just as a physical business needs to be kept neat and tidy, so too does your website. But why is website maintenance so important? In this article, we'll look at the importance of maintenance, the security issues and the tools that can help you do this.

Why is Website Maintenance Important?

  • Speed and Performance: Slow websites discourage visitors. With regular maintenance, you can ensure that your website runs quickly and smoothly.
  • SEO and Visibility: Search engines like Google favour sites that are fast and well maintained. Regular updates and optimisation will improve your site's ranking.
  • User Experience: Visitors will return to sites that are easy to use and free of problems. Errors detected and corrected during maintenance improve the user experience.

Security Questions

Websites are constantly under attack. The following security issues should be taken into account during maintenance:

  • Updates: Legacy software is easy to attack. You should regularly update your website platform and plugins.
  • Backup: Make regular backups so you can easily restore the site after an attack.
  • Password policy: Use strong passwords and change them regularly.
  • SSL Certificate: An SSL certificate ensures that your site uses a secure connection, which increases visitor confidence.

Additional Tools

There are a number of tools available to make website maintenance easier:

  • Website Verification Tools: These tools regularly check the site and notify you of any problems or downtime.
  • Security Plugins: These plugins provide extra protection for your website, such as firewalls and virus scanners.
  • Performance Optimisation Tools: These tools can help you optimise the speed of your site, for example by compressing images or minimising code.

Website maintenance is not just about the appearance of your website. It is a vital step in ensuring that your site remains secure, fast and attractive to visitors. Regular maintenance, security measures and using the right tools will ensure that your website remains successful in the digital world. To do this, we present 35 useful tools to make your job easier when it comes to website maintenance.

Here's a list with a short description of useful tools for website maintenance and what they are good for.

Below, after the list, you will find a slightly more detailed description

  1. Google Analytics - Tracking website visitor behaviour and performance.
  2. Google Search Console - Check the indexing of your website and track its appearance in search results.
  3. Moz Pro - Keyword research, website analysis and competitor monitoring.
  4. SEMrush - Keyword research, competitor analysis and website ranking monitoring.
  5. Pingdom - Check the speed of your website and improve the loading time.
  6. GTmetrix - Detailed reports preparation of the website speed and performance.
  7. UptimeRobot - Continuously check the availability of the website and send a notification in case of downtime.
  8. Hotjar - Analyse user behaviour using heatmaps, user recordings and surveys.
  9. Crazy Egg - Create heat maps of how visitors navigate through your website.
  10. Google Optimize - Perform A/B tests on the website, testing different versions or content.
  11. Yoast SEO - A website SEO-optimising your website, checking and improving keyword usage.
  12. Sucuri - Monitoring and protecting your website security against cyber attacks.
  13. UpdraftPlus - Regular backups and website restores.
  14. Broken Link Checker - Identify and fix broken or inaccessible links on your website.
  15. Ahrefs - Analysis of the website's link profile and keyword ranking monitoring.
  16. Screaming Frog - Checking the structure of the website and errors such as broken links or missing metadata.
  17. Raven Tools - Keyword research, website monitoring and reporting.
  18. Google Tag Manager - Manage analytics and marketing tracking codes on your website.
  19. Buffer - Content scheduling and direct sharing on social media platforms.
  20. Hootsuite - Manage and schedule different social media accounts in a single interface.
  21. Canva - Create visual content such as images or infographics for your website.
  22. Google Pagespeed Insights - Check the speed of your website and see suggestions for optimisation.
  23. Grammarly - Grammarly - Spell and grammar checking of website content.
  24. Trello - Managing tasks and deadlines for website maintenance.
  25. Asana - Project management and coordination of teamwork while maintaining the website.
  26. LastPass - Password management and secure access to website accounts.
  27. Google Drive - Store and share files and documents related to the website.
  28. Dropbox - Cloud storage and file sharing for files related to your website.
  29. Slack - Communication and information flow between teams during website maintenance.
  30. Zoom - Virtual meetings and collaboration with remote teams for website maintenance.
  31. - Project management and task management for website maintenance and updates.
  32. Google Forms - Collect feedback and measure user satisfaction with the website.
  33. Adobe Creative Cloud - Create and edit graphic content for your website.
  34. Toggl - Time tracking and time efficient task management for website maintenance.
  35. W3C Markup Validation Service - HTML code validation and web page conformance checking for web standards.

And a little more detail on the fifth...

1. Google Analytics

A Google Analytics is one of the most important tools for tracking website performance and visitor behaviour. It helps you analyse what content visitors click on, what paths they take on your website and how they convert. With Google Analytics, you can identify the most popular pages and the best performing content on your website.

I recommend! I use it every day.

2. Google Search Console

Google Search Console - one of 35 Useful Tools for Website Maintenance and Monitoring

A Google Search Console to check the indexing of your website and see how Google finds and displays your website in search results. The tool helps you identify keywords used by visitors, as well as problems with indexing pages or links.

I recommend it and it is almost compulsory! I use it every day.

3. Moz Pro

A Moz or Moz Pro an extensive SEO toolkit that helps you research keywords, analyse websites and monitor your link profile. The tool provides useful information on ranking your website and helps you find keywords to optimise for.

I recommend! I use it often. There is a free version and a paid version.

4. SEMrush

From SEMrush is another popular SEO tool that helps you research keywords, analyse competitors and website performance monitoring. The tool allows you to see how your website ranks in search results for specific keywords and helps you determine your advantage over competitors.

I recommend! I use it often. There is a free version and a paid version.

5. Pingdom

A Pingdom a website speed checker tool that helps you monitor page load speed and performance. This tool sends you a notification when the websitead is slow to load or unavailable, and helps identify weaknesses that need to be improved.

6. GTmetrix

35 Useful Tool for Website Maintenance and Monitoring - GTmetrix is another useful tool for monitoring the speed and performance of your website.

A GTmetrix is another useful tool for monitoring website speed and performance. The tool provides detailed reports on your website load time, speed optimization options and other useful information.

I recommend! I use it every day.

7. UptimeRobot

From UptimeRobot constantly checks the availability of your website and notifies you if there are any errors or downtime. This allows you to respond quickly and resolve problems faster, so your website is always available to visitors.

8. Hotjar

A Hotjar a useful tool for analysing user behaviour. It allows you to create heatmaps, user shots and surveys to understand how visitors use your website. This can help you optimise your site and improve the user experience.

I recommend! There is a free version and a paid version.

9. Crazy Egg

A Crazy Egg is another heatmap tool that provides a visual representation of how visitors navigate the website. This helps to optimise the site and increase conversions.

10. Google Optimize

A Google Optimize is a tool that allows A/B testing and variable testing on a website. This helps you to test different versions, content or layouts and use the data to make better decisions when maintaining and optimising your website.

11. Yoast SEO

Yoast SEO is a popular WordPress plugin that helps you to website SEO-optimising the use of. The tool will review your keyword usage, meta tags and other SEO elements and help you improve them for better ranking and better organic traffic.

12. Sucuri

Sucuri is a website security tool that helps protect your company websitedata from cyber attacks and malicious activities. The tool monitors potential vulnerabilities, sends alerts when suspicious activity is detected and helps you respond quickly to security issues.

13. UpdraftPlus

UpdraftPlus is a WordPress backup and recovery plugin that allows you to backup your website on a regular basis. This is very important when maintaining your website, because it allows you to back up your data and restore it when you need it.

I recommend! I use it every day. There is a free version and a paid version.

The Broken Link Checker is a tool that helps you identify broken or inaccessible links on your website. It helps to preserve user experience and search engine optimization, because fixing broken links improves website navigation and SEO-t.

I recommend! I use it a lot and there is a free version.

15. Ahrefs

Ahrefs is an extensive SEO tool to help you analyse your site's link profile, keyword research and monitor your competitors. The tool helps you to understand the quality of your website's links and track your ranking for keywords.

16. Screaming Frog

Screaming Frog is an SEO and website analysis tool that helps you identify the structure and errors of your site. The tool detects broken links, missing metadata and other problems that can affect your your website SEO-and its performance.

17. Raven Tools

Raven Tools is a complete SEO toolkit that helps you with keyword research, website monitoring and reporting. The tool helps you monitor keyword rankings, site performance and competitors.

18. Google Tag Manager

Google Tag Manager is a tool that helps you manage your analytics and marketing tracking codes. It helps you measure your website, track conversions and collect data for website maintenance.

19. Buffer

Buffer is a social media management tool that helps you schedule and share content directly on social media platforms. It is very helpful for time-efficient content planning and effective management of your website's social media presence.

20. Hootsuite

Hootsuite is another social media management platform that allows you to connect different social media accounts in a single interface. This helps with scheduling, analytics and monitoring social media activity when maintaining your website.

21. Canva

Canva is an easy-to-use graphics editing tool - 35 Useful Tools for Website Maintenance and Monitoring

Canva is an easy-to-use graphics editing tool that helps you create visual content such as images and infographics, Web design-in. This helps to improve the aesthetic appearance and increase the visual appeal of your website.

I recommend! I use it occasionally, for example when I use the free GIMP-something would take too long. There are free and paid versions.

22. Google Pagespeed Insights

Google Pagespeed Insights is a tool that helps you understand the speed and performance of your website. The tool provides recommendations for optimising your website and improving load times to enhance the user experience.

I recommend! I use it almost every day.

23. Grammarly

Grammarly is a grammar and spell-checking tool that helps you write and edit content. It ensures that your website content is professional and error-free, which has a positive impact on users.

I recommend! I use it almost every day.

24. Trello

Trello is a powerful project management tool that helps you keep track of tasks, deadlines and teamwork. It helps you manage the maintenance and updates of your website more efficiently.

I recommend! I often use an alternative to the ClickUp together with the application. There are both free and paid versions.

25. Asana

Asana is another popular project management tool that helps you organise tasks and coordinate teamwork. It helps you schedule and collaborate on the maintenance of your website.

26. LastPass

LastPass is a password management tool that securely stores and automatically fills in passwords. This helps protect your website accounts and data from cyber-attacks.

27. Google Drive

Google Drive is a cloud-based storage and file sharing service that allows you to securely store and share files and documents related to your website. This helps you manage your website content efficiently and coordinate teamwork more easily.

I recommend! I often use it myself.

28. Dropbox

Dropbox is another cloud storage service that helps you store and share files securely. It helps you easily manage and access files related to your website.

I recommend! I use it often.

29. Slack

Slack is a communication tool that allows teams to communicate quickly and efficiently. It helps you coordinate tasks related to the maintenance of your website and make the flow of information more efficient.

I recommend! I use it often.

30. Zoom

Zoom is a popular video conferencing platform that allows remote teams to meet and collaborate virtually. It helps to manage online meetings and website maintenance tasks more efficiently.

31. is a powerful project management tool that helps you manage tasks and project management more efficiently. It helps you manage website maintenance more efficiently and meet deadlines for tasks.

32. Google Forms

Google Forms is a simple online form builder tool that helps you collect feedback and measure your user experience. It can be useful for visitors to your website to assess their satisfaction and needs.

33. Adobe Creative Cloud

Adobe Creative Cloud is a complex graphics and creative software suite that helps you design, create and edit visual content for your website. It helps you create unique and engaging website content.

34. toggl

Toggl is a time tracking tool that helps you track your working hours and analyse time distribution. It helps you manage the time and tasks required to maintain your website more efficiently.

35. W3C Markup Validation Service

The W3C Markup Validation Service is a tool to help you validate HTML code and check that web pages conform to web standards. It helps you identify outdated code and errors that can negatively impact the performance and SEO of your website.

Short summary

I hope this article has helped you to understand and appreciate the website maintenance35 useful tools for monitoring and managing your health. But if not, it has at least proved to be a useful collection, with a brief description of what it can do.

I use several of these. Not all of them, but some of them are free to use, or have a free trial period, which is a perfect way to see if they are useful for you. This article is not an advertisement, just a useful collection so that we don't have to search for them.

Each tool has its own role and function in the effective website management and improve the user experience. Let's choose a few that best meet our needs and start using them in the for the effective maintenance and monitoring of our website. Remember that regular maintenance, optimisation and monitoring are key to the success and effective operation of a website.

11 SEO Tips for Website Search Engine Optimization - How to get on the first page of searches (Even when you create your Website)

11 SEO Tips for Website Search Engine Optimization - How to get on the first page of searches (Even when you create your Website)

If you have a website or are planning to creation of a new website, you will know how important it is that people find your site when they search for it. It's a good idea to make SEO a priority from the very beginning, when creating your website, at least that's how I teach it Search Engine Optimisation Courses.

11 SEO Tips for Website Search Engine OptimizationSEO Search Engine Optimization

A search engine optimisation (SEO) is not an easy task, especially if you don't have the right knowledge and experience. However, don't worry, the following "11 SEO tips Website Search engine optimisation - How to get on the first page of searches" to find out everything you need to improve the visibility and findability of your website in search engines (too). I believe that the following aspects should be taken into account right from the start Website Design and Website Creation steps. Of course this is true for landing page, or Landing Page search engine optimisation.


Do you want to be on the first page of Google, Bing, Yahoo, Yandex... search engines and want your website to attract as many visitors as possible?

Being online is now a must. This is helped by Websites, Blogs, Webshops, or effectively assisting the sale Landing pages. But they are not worth much on their own if you want to get results relatively quickly and appear in related internet searches. All this is facilitated by SEO (Search Engine Optimization), or Search Engine Optimization, search engine optimisation of the website.

SEO is a very exciting and interesting topic. However, it is also incredibly important to get the right traffic to a website. Getting on the first page can be the key to success, and good SEO practices are essential to making this happen. I think everyone wants their own website to be at the top of search results, and that's why it's so important to use the right and proven tips and tricks. Knowing these can go a long way to ensuring that your website generates more traffic and really reaches its target audience.

The world of SEO is changing rapidly and you need to keep up to date with new trends and developments. The big search engines like Google and Bing change their search algorithms and secret ranking rules almost daily or weekly.
Also, with the right tips and techniques, anyone can get to the first page of search engine results. In this article, we will share 11 tips that can help any website owner can achieve this goal.

The tips and tricks below are tried and tested methods to get your website on the first page of search engine results. Each tip is very important to ensure that your website gets the most traffic and actually reaches its target audience.
Get ready, because we've got the 11 best SEO tips for optimizing your website for search engine optimization to get you on the first page of search results.

Below are 11 tips on how to improve your website's SEO to help you rank better with your target audience or customers and search engine results. Let's see what they are.

Let us first clarify, What is SEO, i.e. Search Engine Optimisation?

SEO, or Search Engine Optimization, is a crucial and indispensable part of modern digital marketing. SEO is a complex and constantly evolving process that aims to optimise websites and online content in order to achieve higher rankings in search engine results. By applying the right SEO strategy, websites can achieve better visibility and higher traffic, which can significantly increase their online presence and business results.

SEO is all about providing search engines such as Google, Bing and Yahoo with the most relevant and valuable content that matches users' search intentions. When a user performs a search for a particular keyword or phrase, search engines analyse a number of web pages in order to display the best and most relevant results.

The SEO process consists of several steps and many factors influence the ranking of websites. One of the most important elements is the use of the right keywords. Keywords are phrases or search terms that users frequently search for in search engines. Choosing and optimising the right keywords is important because it helps to make your website relevant to the topic you are looking for and easier to find in search engines.

Content also plays a key role in SEO. Quality and relevant content attracts visitors and increases the credibility of the website in the eyes of search engines. Content should be informative, useful, original and answer visitors' questions and needs. In addition to textual content, multimedia elements such as images, videos and infographics can also help to increase the attractiveness of the content.

Technical optimisation is also an essential part of SEO. This includes optimising the speed of your website, creating a mobile-friendly design, using the right URL structure and tags. Getting the technical details right and optimising them will help search engines find and index your website more easily, which will have a positive impact on rankings.

SEO work is time-consuming and requires expertise. Expert knowledge and experience will help you apply the right strategies and get the best results in search engines. A reliable and competent SEO specialist or agency can help you to fully optimise your website and attracting targeted visitors.

Ultimately, the right SEO strategy and search engine optimisation is a long-term investment. Higher rankings in search engines result in higher traffic, more potential customers and increased business opportunities in the long run. Through a combination of high-quality content, relevant keywords and technical optimisation, you can build an effective and successful online presence that helps you achieve your business goals and stand out from your competitors.

1. Creating search-friendly content and Keywords

Our first and perhaps most important tip is to create content that serves the needs and expectations of your target audience and the expectations of search engines, i.e. it should be search engine friendly. In other words, offer content that has good keyword recall and that targets the people who are searching for those keywords in search engines. To achieve this, it's important to think about what keywords you want to optimise for beforehand. Then, create content that best matches those keywords.

1.1 What is the keyword?

Keywords Keywords keywords, keyword research,,

A keyword in SEO is a word or phrase, for which Webshop, Website, Website, or When creating a website and their SEO optimisation is focused on getting ahead in search engine results and of course, relevant content for our readers, customers and target audience.

For example, in this case, a great keyword is our title, "11 SEO Tips for Website Search Engine Optimization" (Yes, it can't be just one word! - Although I guess you already know that. 🙂 )

Choosing the right keyword(s) is "key" 🙂 for a successful SEO campaign, as search engines determine the relevance of content and pages based on the keywords and related topics they are based on. Proper placement and use of keywords in content, titles, meta descriptions and other places is also important to increase organic traffic and improve online presence. And last but not least how many SEO keywords we use. You can find a detailed description of this here.

So: write keywords that are relevant to your content and your visitors' needs.

2. Start by finding a well-chosen keyword, or as we say, keyword research

A keyword research is one of the most important things to do when starting the search engine optimization process. We've already written about keywords above, so you know exactly what they are and what they apply to. For example, if you own a restaurant or want to become one, important keywords on your existing or prospective website might include "restaurant", "restaurant downtown" or "traditional food". To help you choose keywords, you can use free tools such as Google Keyword Designer or the Semrush Keyword Tool-yes.

Of course, there are plenty of free and paid keyword research software and solutions. That's not the main focus of this article, but if you have any questions about this, please contact us and we'll be happy to help you with some guidance on both free and paid solutions. In any case, this is an essential and essential first step and if you do a little research or ask around, you can do it yourself for free or for a minimal outlay of money. If you can't or don't want to do this, contact us or other experts.

3. Use a search engine friendly URL, URL Structure

It also helps if your website URL is easy to remember for your target audience and search engines. Your target audience will remember it easily and bring you returning customers. And search engines like URLs that are logically structured and include keywords. For example, if your website - like ours - is dedicated to website design and related SEO consulting, then the URL much better than the URL.

But this is not always relevant, especially in the knowledge that "nice" website addresses, domain names a significant part of it has already been confiscated. I would add that it does help somewhat, and of course you can be creative and a well thought out, creative domain name is very unlikely to be reserved. (Also, it often takes quite a bit of time to find a suitable one that is still available.)

And if you have found the right one, don't spoil it with a badly structured or badly used URL or a so-called permalink, as above.

4. Aim for optimised titles and descriptions

Titles and descriptions are important for finding your customers and serving their needs, as well as for search engine optimisation, because they help search engines understand what your content is about, as well as your target audience. Optimised titles and descriptions help visitors find your website easily in search engines.

More specifically, these are the elements that appear in search engine results and determine whether visitors click on your site or not. Therefore, it is very important to optimize these elements properly!

Optimised titles and descriptions contain keywords and information that are relevant to the content of the page and the keywords searched for. Using optimised titles and descriptions will help your site rank higher in search engine results and increase the chances of visitors clicking through to your site.

In addition, optimised titles and descriptions can also be useful for visitors, because they help them understand what content your site offers and what problems they can solve through your site.

So, if you really you want a successful online presence, online presence, it is very important that you use optimised titles and descriptions on your site! This will help your site rank higher in search engine results and help you attract more visitors to your site!

5. Use internal links and take advantage of link building

A use of internal links, link building can help visitors navigate easily around your website. Internal links contribute to content relevance and search engine optimisation. Use internal links to make it easy for your visitors to find the information they are looking for.

The use of internal links is also one of the most important factors in search engine optimization, because internal links are not only there to help readers navigate more easily through the websitebut also improve search engine rankings.

Internal links, Link building, SEO, Search engine optimization, Keywords, keyword research

A the advantage of using internal links is that you can increase the relevance between pages, and allows you to standardise your website. For example, placing an internal link from one of your pages to another page with similar content can improve the relevance of the pages, i.e. both articles or both pages. This will increase the number of visitors and the time visitors spend on your site.

It is also important to pay attention to the correct and logical arrangement of internal links. Readers need to be able to navigate easily around your website, so it is important that internal links are placed in the right place and are easy to find.

Internal links should contain relevant keywords that help search engines to recommend relevant content to readers. Keywords should be well matched to the content of the page and should identify the keywords that best describe the content of the page.

By using internal links, you can improve the effectiveness of your website and help readers find the information they need on your website more easily. However, it's important to pay attention to the correct placement of internal links, the use of relevant keywords and easy navigation for readers. If you pay attention to these, you can significantly improve the search engine optimisation of your website and the visitor experience.

All this will also improve the Page Rank of your website, which will help a lot to make sure that if something new appears on your site, article, product, service, the more the search engines will consider you as an expert on the topic

6. Use appropriate images

The use of images contributes to the relevance of your website content and improves the visitor experience. Use images that are relevant to your content and optimise them for search engines.

What kind, How?

Using the right images not only improves the appearance of your website, but can also contribute to its success in search engine optimisation. However, it is important to remember that it does matter what images you use on your website. The images you use should be relevant to the content and the needs of your visitors.

Choosing the right images also helps to improve the visitor experience, i.e. if your website uses attractive and interesting images, it will be easier for visitors to remember and possibly even return to your site. And this is very important!

It is also important that images are not too large (I mean file size), as this affects page load speed, which is taken into account by customers, readers and search engines when ranking. Using optimally sized images will improve the speed of your website, and therefore the visitor experience.

New Generation Image Format

It is also advisable to pay attention to the use of new generation image formats, such as WEBP, which you can find a more detailed description of here.

Remember that search engines are also watching your images. That's why it's important that your images are not only relevant to the content, but that the alternative tags (alt tags) and image filenames also contain relevant keywords that will help search engines find and rank your website well in searches.

WEBP image format, new generation image format, pagespeed, page loading using WEBP

So, using images on your website properly contributes in no small way to visitor experience, search engine optimisation success and the speed of your website. That's why it's important to pay attention not only to the content, but also to the images on your website Preparation and Website Search Engine Optimization. If you can't, ask around or read up on it so that failure to do so or using it incorrectly doesn't put you at a disadvantage when creating a Website in the online and especially Website SEO world.

7. Length and quality of content

A length of content is also an important factor in both search engine optimisation and website traffic. Longer content offers more opportunities to use keywords and can contain more information. However, long content should also be relevant and understandable. The length of content is also an important factor for SEO because it indicates to search engines how detailed, informative and professional the content is.

However, it's not just length that matters, but also that the content is relevant and understandable. The ideal content length may vary for different types of content, but in general, the recommended length is at least 1000 words.

Longer content tends to perform better in organic search results, as it gives you the opportunity to use more keywords and provide more information. However, it is important to remember that longer content is only effective if it contains relevant, understandable and useful information for users.

It is also important that the content is expert-level and covers all relevant aspects of the topic. As well as the length of the content, it is important to pay attention to the formatting and layout of the page so that it is easy for users to read. The use of headings, paragraphs, lists and visual elements will help to make the content easier to understand and navigate.

Also, do not lose sight of the quality content, because this is also of paramount importance in SEO. It is of paramount importance for both your customers/clients/readers and search engines. Write in detail about your examples and add relevant information that will help customers make a decision. Also use visual elements to make your page more interesting and clear.

Overall, the length of content is only one factor for SEO, but it is important to quality and relevance is also that properly arranged, formatted and presented it for users.

8. Promote our site

It is important to promote our site, make it available in as many places as possible. Take advantage of online marketing opportunities, using social media platforms, email marketing or paid advertising to increase traffic to your website and improve your ranking position.

Of the above, paid advertising is a cuckoo bird because it does not fit into the classic SEO positioning steps of search engine optimization. However, it is good to be aware that building SEO and showing results is a more time-consuming process than, for example, paid advertising, which brings/can bring results almost immediately.

It's also good to know that paid advertising only brings good search positions or results during the pay period, even then with the "Ad" or "Ad" tag. While SEO, while not as fast in terms of results, as it takes time to build and integrate pages into search engines and their results, SEO-targeted pages are a long-term solution. Not only do they deliver results during the pay period, but also continuously, later in the future. Of course, this requires occasional updates and optimisation.

9. Pay attention to alt tags and meta descriptions

Alt tags and meta descriptions are also important elements of search engine optimisation. Alt tags are the text that appears when an image does not load on the website or when readers have a slow internet connection. And meta descriptions give search engines information about the content of the website.

It is important that both elements are monitored and used appropriately on our website. Alt tags should preferably accurately describe the image to which they belong, helping visually impaired people to understand the content. In addition, alt tags also help search engines to interpret the content of our website, thus improving the ranking of our site.

Meta descriptions are also important for search engine optimisation. They should be short but concise and summarise the content of your website. The meta descriptions we provide will appear on search engine results pages, so it is very important that they are attractive and informative to get people to click on our website.

As an example, consider an online shop that offers branded watches for sale, such as Swiss Rado brand watches. Here, alt tags are attached to the image of each product or watch, so that visitors can easily understand the images, even if the images do not load. And the meta descriptions accurately describe that the webshop offers branded watches, Rado branded watches, and the prices are also included in the descriptions. This helps search engines to understand what our site is about and helps visitors to find the products they are looking for.

By applying these aspects to our website, we can improve the ranking of our site and help visitors find the information they are looking for easily.

10. Use the "Frequently Asked Questions" option if, for example, you're writing about a topic in detail and need to explain a few things...

How clear and concise your content is plays an important role in your SEO efforts on your website. One of the effective way to help visitors better understand your topic is to you use the Frequently Asked Questions option. For example, if you're working on a complex topic or sharing information that needs explaining, using frequently asked questions can help you make your content clearer and easier to understand.

Frequently-asked-questions FAQ-FAQ Frequently-asked-questions

Using Frequently Asked Questions is important not only because it can help visitors understand your content, but also because it can include keywords that are relevant to your site's SEO. We generally use keywords that we ask questions about when we search for information on the web. If your site includes these keywords in your frequently asked questions, it will help your website rank higher in search engine results.

In addition, the use of frequent questions can also help build trust with your visitors, as it suggests that your site wants to help them understand your topic. And if they're happy with your site, visitors can become return visitors, which helps drive traffic to your site and conversions.

So, overall, I suggest that if you want to increase the effectiveness of your site, you should use FAQs. This is not only helpful for your visitors, but also extremely beneficial for your site's SEO.

+1 Page speed, loading speed both when the Website is created and later

Page speed is becoming increasingly important in search engine optimisation. Slow pages can have a detrimental effect on page ranking and user experience. Fast page loading increases user satisfaction and improves search engine rankings.

For example a good way to optimize speed is to minimize the size of the code and the number of HTTP requests. You can reduce the size of images, compress JavaScript and CSS files, the number, position and size of fonts and use CDN if possible... You can check the speed of all this, google the evaluation, the result or even possible bottlenecks or problems with many tools, but even with a good solution and page load speed checker from using google's own free website is.
In addition, there are of course many more ways to do the above.

This would be a detailed and important separate point, but Google will no longer consider page load speed as a ranking factor from May 2023, so I'm no longer listing it as a separate point in this regard. However, I still consider it important for the user experience. It is also very important for the user, the reader, the customer to get to our site at all.

If the page is slow to load, the user will not wait and leave the page before it loads or immediately afterwards, so the website cannot fulfil its role because the customer will not be able to buy, subscribe or get other information. This will result in a significant drop in traffic to the site and search engines will not consider the site relevant and it will rank very low. So even though it is not a ranking factor for some search engines, I think it is still a very important aspect. That's why we optimize all the websites we build for loading speed and customer experience. Many people don't do this because it takes quite a bit of time to speed up website loading in many aspects, but we believe it is an essential factor.

May 2023 update on SEO ranking information and ranking factor changes

From side speed, a HTTPS, the secure or secure page and the mobile-friendly website is no longer a ranking factor for Google's search engine. Of course, I would add that it is currently only dropped from the list for Google, but rather because these aspects are now considered basic expectations rather than extras that would cause search engines to rank websites higher.

Frequently Asked Questions

What is SEO?

  • SEO is short for Search Engine Optimization, which is the goal of SEO to increase the traffic and effectiveness of a website by increasing its search engine rankings.
    SEO is one of the most important tools in online marketing, helping your website to get to the top of search engine results. This can have huge benefits, as it can drive more visitors to your site, which can increase your revenue, sales and popularity.
    The aim is to generate as much organic traffic to your website as possible, which not only ensures stable and sustainable traffic in the long term, but is also free! That's because you don't have to pay for visitors, as Google and other search engines rank pages for free. So, if you want to have a successful online presence, it's very important to optimize your site for SEO!

What is the Keyword?

  • A keyword in SEO, a word or phrase for which Web Store, WebsiteWhen creating and SEO optimizing a Website or a Website, we focus on getting ahead in the search engines in the relevant search results and of course to provide relevant content for our readers, customers, target group and to increase the traffic to the websites.

How often should you update your site content to achieve better SEO results? - Frequently Asked SEO Questions

  • Search engines love new and interesting content! However, it's not just freshness that counts, but also the quality and value your site offers visitors.
  • If you regularly update the content of your website. For example 2-3 times a week with new and interesting articles for blog pages, updates, it helps keep visitors coming back to your site and, more importantly, it means your site is up to date and relevant to search engines. However, it's not worth overdoing it when it comes to updating, as simply writing and publishing content without providing real value to visitors can only have a detrimental effect on SEO.
  • So, overall, I recommend that you update your site regularly, but always focus on quality and value, and don't worry about how often you update your site! If you provide real value, that in itself will help you achieve better SEO results!
How Much Does a Company Website Cost - A Startups Perspective

How Much Does a Company Website Cost - A Startups Perspective

How Much Does a Company Website Cost - A Startups Perspective


A website is an important tool for start-up businesses to help them build their online presence and grow their business. However, for many entrepreneurs, the question arises as to how much it costs to develop a business website and what factors influence this price. In this article, we will take a detailed look at the costs and considerations that a startup should take into account when designing and developing a website.

Table of contents - Company Website

1. The role of specific needs and functions For Company Website

Start-up businesses have specific needs and goals that their website must meet. This could be to showcase a product/service, attract investors, or even user registration and online sales. The choice of features and content has a big impact on costs, as the more specific needs that need to be met, the more work and resources are required to develop a website.

Unique needs and features play an extremely important role in the design of a startup's website. These needs and goals determine what content and features should be included in the website to best enable the business to achieve its goals and meet the needs of customers, partners or investors.

A start-up business usually has unique needs that may differ from those of existing, standard websites. The website should provide an opportunity to showcase and promote the business's products or services. This may include a detailed description of the product, images or videos, or perhaps the sharing of testimonials or customer stories.

For investors, the website should offer the opportunity to present the business, display information and data about the business. It is important that the website presents a credible and professional image of the business and attracts and convinces potential investors.

The ability to register users or incorporate online sales functionality into the website allows users to interact with the business, register and even make an online purchase. This involves extending the functionality of the website and requires special attention during the development process.

Meeting specific needs and incorporating the right features has a significant impact on costs. The more and more complex the functionality to be implemented, the more time, effort and development resources are required to build a website. Therefore, the business needs to carefully consider and prioritise specific needs to find the best solution for the budget and resources available.

Unique needs and features are of paramount importance in the design of a startup's website, and also affect costs. The business needs to carefully plan and define these needs to ensure that the website is effective, focused on its objectives and in line with available resources.

2. The MVP (Minimum Viable Product) principle

Applying the MVP concept to a startup's website design can help save costs in the initial phase. The idea behind MVP is that only the most important features and content are included in the first version, and then over time and as the business grows, there is room for further development and expansion. This approach allows the website to be built faster and more cost-effectively, while meeting key business objectives.

The MVP (Minimum Viable Product) principle can be extremely useful for start-ups when they are building their websites. The MVP concept basically means that only the most important features and content are included in the first version, while further improvements and extensions can be made in later phases. This principle helps to reduce costs, especially in the early stages when the business does not yet have the full budget or resources.

How Much Does a Company Website Cost - A Startup PerspectiveCompany WebsiteCompany WebsiteStartup WebsiteStartup Website

When using MVP, the goal is to create a website that meets basic business objectives and customer needs, but is limited to minimal functionality and content. This means focusing only on the key elements and functionality that provide the greatest value to the business, giving you the opportunity to build the website in a short timeframe and test its effectiveness and user acceptance.

The MVP principle often also means that the website is designed and developed using agile methods, which allows for flexibility and the possibility to make changes and improvements in later phases. This means that you don't need to design and develop every detail and feature at the outset, but can gradually shape and enhance the website based on business needs and user feedback.

The MVP principle therefore allows a website to be created more quickly at the start-up stage, when the business has limited resources. This method not only saves costs, but also allows the business to start early and get user feedback to make further improvements.

However, when applying MVP, it is important to consider a thorough analysis of the objectives and business needs to ensure that neglected features or content do not damage the credibility and success of the business. MVP design and implementation requires precise planning and strategy to integrate key elements and features into the website while optimising costs.

3. Website, Website service providers and budget

A wide range of web development providers are available for startups. These include freelancers, agencies and development teams with different prices and services. The business needs to determine the budget available for website development and choose the right provider in light of this. It is important to note, however, that quality and reliability are also important factors to consider when making a choice. Whether we, the or the WebServe quality and maximum reliability and guarantee in this field.

Choosing a web development service provider and setting a budget is a key priority for startup businesses' website design. There is a wide range of providers available, including freelancers, agencies and development teams. Each has different pricing, expertise and services, so careful consideration should be given when making a choice.

First, the business needs to determine the budget available for website development. This will help to determine how much they can invest in the project and thus limit the choice of service providers. It is important to set a realistic and sustainable budget, taking into account the current situation of the business and its long-term plans.

Based on the budget, the business should look at different providers and compare prices and services. It is important to consider the value for money, i.e. how much quality work a particular service provider provides for the price they offer. It is important to remember, however, that the cheapest option is not always the best, and quality should not be overly compromised for the sake of the budget.

In addition to price, quality and reliability are also important factors in the choice of service providers. The company should carefully check references, past work and customer feedback to ensure quality and reliability. In addition, it is worthwhile to find out about the professional experience of the service providers, their work processes and the way they manage the project to ensure smooth cooperation and good communication.

Finally, the business should contact several potential service providers and ask them for detailed quotations. This will give you the opportunity to compare offers and better understand what services they offer within your budget.

When choosing a service provider, you should therefore take into account the available budget, value for money, quality and reliability. Thorough research and comparison of detailed quotes will help you make the best decision, which will provide long-term benefits for your business.

4. Opportunity to work independently - create your own website

Some entrepreneurs choose to create their own websites to reduce costs. In doing so, there are a number of online tools and platforms available that can help you create a basic website more easily and cheaply. This can be particularly useful at the start-up stage when a business has limited resources. Although we can propose a suitable scheme for this too.

The possibility of working independently is an attractive option for entrepreneurs who want to reduce the costs of setting up a website. In this case, there are a number of online tools and platforms that can help you create a basic website more easily and cheaply. Such tools usually have an intuitive user interface and offer the possibility to customise the website and manage its content.

From advantage of working independentlythat the business has full control and freedom over the website design. Entrepreneurs can design the website according to their own ideas and customise the design and content. In addition, working independently can also lead to faster results, as there is no need for consultation and response time with the service provider. Entrepreneurs can work at their own pace and implement their ideas immediately.

However, it is important to understand that working independently can have certain limitations. Online tools tend to offer basic services and limited options in terms of functionality and customisation. Therefore, the standalone method may be particularly suitable in the early stages when the business needs a simpler website and has limited resources. Later on, as the business grows and expands, it is possible to engage expert service providers who can provide a higher level of functionality and customisation.

When working independently, it is always important to take into account the aims and needs of the business. If a basic website is sufficient to start a business, then self-employment may be a good option. However, if the business requires higher level functionality and a professional look, it may be worth contacting a reliable web development service provider who can assist in the design and development of a higher level website.

5. Marketing and search engine optimisation (SEO)

After the website is ready marketing and search engine optimisation should not be forgotten. The start-up business must take care of promoting the website and attracting visitors. Online marketing tools such as social media, content marketing and search engine optimisation offer a cost-effective and efficient way of advertising.

Online presence and increase website traffic marketing and search engine optimisation are essential for your website. A start-up business needs to take care of promoting the website and attracting visitors. In this digital age, there are a number of online marketing tools available that allow businesses to advertise effectively and cost-efficiently.

Company WebsiteCompany WebsiteCompany WebsiteCompany Website PriceHomepage PriceStartup WebsiteStartup WebsiteStartup Website PriceStartup Website PriceCompany Website PriceCompany Website Price

One of these tools is social media, which offers businesses the opportunity to share messages and content, as well as to reach and connect with their audience. Choosing the right social media platforms and ensuring an active presence can help you reach your target audience and raise brand awareness.

Content marketing also plays an important role in promoting a website. Creating quality and relevant content, such as blog posts, articles or videos, can attract visitors and help you achieve your sales targets. And optimising content for search engines (search engine optimisation or SEO) can increase a website's visibility in search results, attracting more organic visitors.

Researching and using the right keywords, optimising metadata, improving website speed and mobility, and building links and sharing content with other websites can all contribute to search engine optimisation and better rankings in search results.

It is important to understand that marketing and search engine optimisation is an ongoing process and takes time and effort. A business needs to monitor market trends and customer needs, and constantly improve and optimise its marketing strategy to achieve the best results.

The aim of marketing and search engine optimisation is to increase website traffic, promote customer acquisition and support business growth. Developing and implementing a marketing strategy tailored to your specific needs and objectives can help your startup stay ahead of the competition and successfully build your online presence.


The design and development of a business website depends on a number of factors that affect the cost. Start-up businesses need to consider their specific needs, the application of the MVP principle, the selection of the right service providers and marketing activities. All this will help them to manage website costs more effectively and build a successful online presence.

In order for a start-up business to successfully build and develop a corporate website, there are a number of factors to consider. To summarise, as discussed above, identifying specific needs and features is key. The business needs to clearly define the objectives it wants to achieve through the website and the specific features and content it needs to include.

The MVP principle provides useful guidance for the initial design of a website. The MVP is all about ensuring that the most important features and content are included in the first version, so that the business can create a basic website in a cost-effective and time-saving way. Later enhancements and extensions allow for further fine-tuning and customisation of the website as the business grows and develops.

Choosing the right service provider is also key. Your business needs to find the most suitable web development service provider based on a defined budget. However, it is important that quality and reliability are also factors in the decision. A good service provider will not only provide technical development of the website, but will also provide professional advice to help the business achieve the best results.

The possibility of working independently is another option to consider, especially if the business has limited resources. Online tools and platforms allow for basic website development for entrepreneurs who want to reduce costs and maintain independence. However, it is important to bear in mind that working independently offers limited opportunities for advanced features and customisation.

Last but not least, marketing and search engine optimisation are essential to the success of a website. Once the website is up and running, it is important to engage in promotional activities to build the reputation of the business and attract visitors to the website. Online marketing tools, such as social media and content marketing, allow for effective and cost-efficient advertising, which helps a business stay ahead of the competition.

The summary concludes that in order to effectively manage the costs of a business website and establish a successful online presence, a start-up business needs to take into account the specific needs, the MVP principle, the choice of the right service provider, the possibility of working independently, and the importance of marketing and search engine optimisation. Careful planning and the right choices will help the business achieve its goals and build a successful online presence.

FAQ/FAQ - Frequently Asked Questions - How Much Does a Company Website Cost?

What factors affect the cost of a business website?

Costs can be influenced by individual needs, number of features, provider prices and marketing activities, professional copywriting, SEO and much more. Please send us a message and we will be happy to answer any questions you may have.

What is a Minimum Viable Product (MVP) and how can it help you save costs?

A: The MVP in the first version contains only the most important features and content, so it requires less time and resources to develop and costs less.

Which providers should you consider when developing your website?

Opportunities include freelancers, agencies and development teams. When choosing, consider price and quality. We are of course proposing ourselves. 🙂

Is it possible for me to create the website myself?

Yes, there are many online tools and platforms available for building a standalone website, especially useful when you want to cut costs.

Why is search engine optimisation important and what are the cost-saving opportunities in this area?

Search engine optimisation helps your website appear in search engine results, thereby increasing organic traffic. Free or low-cost online marketing tools can be effective in reducing costs.

What content and features would be important on a startup's corporate website?

The content and features will depend on the specific needs of the startup business, such as introducing the company, presenting the product/service, reaching investors, online marketing, etc.

How to reduce the costs of website development?

The use of MVP, the possibility to work independently and the choice of value-for-money providers can all contribute to reducing costs. What is OWS-we are very happy to help you with these questions

What is the deadline for completing a website?

The timeframe can be affected by the size and complexity of the website and the availability of service providers. It is important to set realistic deadlines. If we receive a message or can talk, we can give you an accurate quote and a specific deadline based on what we have discussed and, of course, we can commit.

How to effectively promote your website for your startup business?

Online marketing tools such as social media, content marketing and search engine optimisation are effective ways to promote your website.

What is the most important advice for start-ups to manage the cost of a company website?

It is important to think about the needs, apply the MVP principle, choose the right service provider and actively participate in marketing activities.